Behind the Sound: Bill Putnam Jr. on What Drives Universal Audio

At the heart of modern music production lies a company that consistently sets the benchmark for sonic excellence – Universal Audio. And at the heart of UA is Bill Putnam Jr., carrying forward a legacy that changed the way the world hears music.

In the video “What Makes UA Tick”, Bill shares the philosophy and passion behind the brand’s relentless pursuit of audio innovation. From their commitment to analog authenticity to pushing the boundaries of digital processing, this behind-the-scenes look reveals what truly drives the UA team – and why their products continue to inspire the best in every artist, producer, and engineer.

🎥 Watch here: What Makes UA Tick with Bill Putnam Jr. 👇

In “Make Your Mark”, Bill shifts focus to the creatives. He dives into UA’s mission to empower artists to explore, innovate, and make their mark through tools that are not just technically superior, but creatively inspiring. Whether you’re recording your first demo or finishing your next Grammy-winning track, UA products are made to serve your vision.